customer

1 Customer Lifetime Value 1.1 What is Customer Lifetime Value Customer Lifetime Value (CLV), putting in simple terms, is the worth of a customer to a business for the complete period of their relationship, or the total amount of money, a business can expect from the...

Optimization Using R

Optimization is a technique for finding out the best possible solution for a given problem for all the possible solutions. Optimization uses a rigorous mathematical model to find out the most efficient solution to the given problem. What is optimization? Optimization...

How to implement Random Forests in R

Imagine you were to buy a car, would you just go to a store and buy the first one that you see? No, right? You usually consult few people around you, take their opinion, add your research to it and then go for the final decision. Let’s take a simpler scenario:...
Exploratory Factor Analysis in R

Exploratory Factor Analysis in R

Changing Your Viewpoint for Factors In real life, data tends to follow some patterns but the reasons are not apparent right from the start of the data analysis. Taking a common example of a demographics based survey, many people will answer questions in a particular...
Word Cloud of Our Customer Names

Word Cloud of Our Customer Names

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See Your Data in New Light

See Your Data in New Light

When you visualize data, you see it in new light. If you really want to understand each piece of data and the whole, you have got to visualize it. You have to understand which piece means what. Why do they occur together or do not occur together? Each of the...